NEW REPORT: California’s Legal Cannabis Market on Track to Reach $3.1 Billion in 2019 Sales, $7.2 Billion in 2024

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After a rocky transition to regulated adult-use sales in 2018, California’s legal cannabis market is currently on track to grow 23% in 2019 to $3.1 billion. Consumer spending is forecast to reach $7.2 billion in 2024, a 19% compound annual growth rate (CAGR) over the next five years, according to California: Lessons From the World’s Largest Cannabis Market, a new report produced in partnership with BDS Analytics.

California Governor Jerry Brown forecasted that legal cannabis would bring the state $643 million from cannabis taxes in 2018. Actual cannabis-related tax revenue fell short of projections, totaling just over $345 million, with $182 million coming from cannabis-specific excise taxes and $36 million from cultivation taxes.

Given the tax and regulatory load being carried by the legal market, California’s illicit market is predicted to make up 53% of all sales in 2024; compared with the majority of other states with more supportive regulatory regimes whose illicit markets are expected to shrink to 30% or less of total sales in that time frame.

The average consumer in California is 44-years-old. Also, younger generations consume at higher rates, with 39% of Gen Z and millennials and 41% of Gen X reporting consumption in the past six months, compared to just 20% of Baby Boomers and older generations.

California currently has a relatively low number of retailers for its population, with only one licensed retailer for every 35,147 adults over the age of 21. Contrastingly, Oregon has one dispensary for every 5,567 adults over 21, while Colorado has 4,240 adults age 21 and over for each retailer.

CA 2019

California Governor Jerry Brown forecasted that legal cannabis would bring the state $643 million from cannabis taxes in 2018. Actual cannabis-related tax revenue fell short of projections, totaling just over $345 million, with $182 million coming from cannabis-specific excise taxes and $36 million from cultivation taxes.

CA 2019

Given the tax and regulatory load being carried by the legal market, California’s illicit market is predicted to make up 53% of all sales in 2024; compared with the majority of other states with more supportive regulatory regimes whose illicit markets are expected to shrink to 30% or less of total sales in that time frame.

CA 2019

The average consumer in California is 44-years-old. Also, younger generations consume at higher rates, with 39% of Gen Z and millennials and 41% of Gen X reporting consumption in the past six months, compared to just 20% of Baby Boomers and older generations.

CA 2019

California currently has a relatively low number of retailers for its population, with only one licensed retailer for every 35,147 adults over the age of 21. Contrastingly, Oregon has one dispensary for every 5,567 adults over 21, while Colorado has 4,240 adults age 21 and over for each retailer.

  • CA 2019

    The Report is an exhaustively researched reference work on the universe of medical marijuana.

    Steve Katz
    New York State Assemblyman
    94th District
  • CA 2019

    The quality of content in the report shows that this group is clearly staying on the forefront of the industry.

    Emily Paxhia
    Managing Director
    Poseidon Asset Management
  • CA 2019

    The depth and breadth is unsurpassed and simply not available anywhere else.
     

    Mark Passerini
    Co-founder
    Om of Medicine
  • CA 2019

    The thought of investing without the depth of information it provides is tantamount to flying blind.

    Steve Trenk
    Managing Member
    Lizada Capital
  • CA 2019

    The Report is an exhaustively researched reference work on the universe of medical marijuana.
     

    Steve Katz
    New York State Assemblyman
    94th District
  • CA 2019

    The quality of content in the report shows that this group is clearly staying on the forefront of the industry.

    Emily Paxhia
    Managing Director
    Poseidon Asset Management
  • CA 2019

    The depth and breadth is unsurpassed and simply not available anywhere else.
     

    Mark Passerini
    Co-founder
    Om of Medicine
  • CA 2019

    The thought of investing without the depth of information it provides is tantamount to flying blind.
     

    Steve Trenk
    Managing Member
    Lizada Capital

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